01.
Brand
Building
Creating a solid ground
Yippin is an app made for users to connect and explore the city. When I entered the project, the brand image was holding down sales and the company. So I took it onto my own hands to re-do the brand storytelling and the design.
02.
Graphic
Identity
Start with a strong voice
When we knew exactly who the brand was, we could start creating a visual identity for it. We knew we wanted to really hold on to the “exploring” part of the brand, so we really brought home the binoculars theme.